Collaboration highlights AccountAbility’s dedication to exploring how technology shapes effective stakeholder engagement practices. 

New York and London (February 2025) – AccountAbility, a leading global Sustainability Advisory Services and Standards firm with over 30 years of experience helping organizations improve sustainability performance, stakeholder engagement, and governance practices, is proud to announce a new partnership with Tractivity, the United Kingdom’s leading stakeholder engagement and management software platform. 

This collaboration brings together two organizations working at the forefront of stakeholder engagement.  

“Stakeholder engagement is increasingly recognized as core to sustainability management, performance, and impact – and our clients look to us for guidance,” said Mr. Daniel Metzger, AccountAbility Director, Advisory Services. “As one of the early pioneers of stakeholder engagement, we understand the need to continuously refine and adapt timeless principles to new applications. Our collaboration with Tractivity reflects AccountAbility’s commitment to ensuring our standards and advisory work remain relevant and forward-looking.” 

Founded in 1995, AccountAbility has been at the leading edge of stakeholder engagement long before the advent of technology designed to support its management, having literally “written the book” on the subject with its internationally recognized AA1000 Stakeholder Engagement Standard. The AA1000 Stakeholder Engagement Standard (SES) is the global benchmark for high-quality stakeholder engagement, offering practical guidance to integrate engagement into governance, strategy, and operations.  

Two of the four AA1000 AccountAbility Principles – Inclusivity and Materiality – empower organizations to prioritize relevant sustainability issues that matter to the business and its stakeholders. With decades of expertise, AccountAbility helps organizations to engage stakeholders effectively, align ESG strategies with stakeholder needs, and drive meaningful, sustainable outcomes. 

Collaborating with Tractivity reflects AccountAbility’s ongoing commitment to keeping stakeholder engagement practices, tools, and standards current and relevant by understanding the latest trends and innovations in the field.  

Tractivity’s cloud-based software helps organizations to engage, listen, deliver insights, and achieve sustained positive outcomes across their entire stakeholder landscape. 

 “We’re thrilled to partner with AccountAbility to help bring their renowned AA1000 Stakeholder Engagement Standard to life through our Tractivity Stakeholder Management System,” said Tractivity Chairman Paul Rivers. “This collaboration reflects our shared commitment to driving transparency, inclusivity, and best practices in stakeholder engagement. Together, we aim to empower organizations with the tools and insights they need to build stronger, more meaningful relationships and realize tangible business benefits.”